Demis Mirarchi, who has a Spanish mother and an Italian father, represented Switzerland at the second edition of the Junior Eurovision Song Contest in Lillehammer with his song Birichino (Cheeky). He was born 8 March 1993 and has an older sister called Sheila. In 2002, Demis Mirarchi won the children’s song festival Mara & Meo with the same song. The director of Mara & Meo believed in Demis’ talents and submitted the video of his performances to the Swiss preselections. The Swiss broadcaster decided to send him to the Junior Eurovision Song Contest. This means that Switzerland was represented in the Italian language at its first Junior Eurovision Song Contest participation.He competed in Junior Eurovision in 2004 in Lillehammer, and was placed 16th. Until San Marino in 2013 this was the only Italian song in JESC.